In my last article, we explored why creating an effective investor relations newsletter is an important part of building strong relationships with investors. However, many companies rush past one element of this process: naming the newsletter. A well-chosen name can help to differentiate the newsletter from other company communications, create a sense of community among investors, and reinforce the company’s brand or values.
In this article, we’ll explore why it’s important to name your investor relations newsletter and provide tips for choosing an effective name. We’ll also look at examples of successful investor relations newsletter names to inspire your own naming process.
Why name an investor relations newsletter?
Naming your investor relations newsletter is an important part of creating a strong brand and building engagement with investors. Here are some reasons why it’s important to name your newsletter:
A. Importance of creating a strong brand for the newsletter. An investor relations newsletter is a key communication tool that helps to create a connection between a company and its investors. A well-chosen name can help to create a memorable and recognizable brand for the newsletter. This can help to increase the newsletter’s visibility and establish a distinct identity for the company’s investor communications.
B. How a name can help to differentiate the newsletter from other company communications. Investor relations newsletters are just one of many types of communication that a company sends to its investors. By giving the newsletter a distinct name, you can help to differentiate it from other company communications such as press releases, financial statements, and marketing materials. This can help to ensure that investors know what to expect when they receive the newsletter and can easily find it among other company communications.
C. How a name can help to create a sense of community among investors. Investor relations newsletters can help to create a sense of community among investors by providing a platform for sharing news and updates about the company. A well-chosen name can help to reinforce this sense of community by giving investors a shared identity as readers of the newsletter. This can help to increase engagement and loyalty among investors.
Tips for naming an investor relations newsletter
Choosing a name for your investor relations newsletter can be challenging, but with the right approach, you can create a name that is memorable, distinctive, and effective. Here are some tips for naming your investor relations newsletter:
A. Consider the target audience and what will resonate with them. The name of your newsletter should reflect the interests and needs of your target audience. You may even want to have investors vote on potential names. Test the name with a focus group or survey to ensure it resonates with investors.
B. Build brand awareness. A unique name helps keep you, and your brand, top of your readers’ mind. It also helps it stand out when it lands in an inbox. It goes without saying that the name of your newsletter should be easy to remember and easy to spell.
C. Make investors feel included. Something that sounds personalised is great – I saw one called ‘The Tuesday Tribe‘ which made me want in! By the way, I read somewhere that Tuesday at 11am had the best open rates for newsletters. Don’t hold me to that though!
D. Brainstorm words related to your content. I’m not going to lie, for investor relations, this is hard. I asked ChatGPT to brainstorm ideas for me. This is what it came up with:
- The Investor Insider
- The Bottom Line Bulletin
- Money Matters Monthly
- The Inside Scoop
- Stock Talk
- Investor Intel
- The Market Maven
- The Shareholder Spotlight
- Capital Connections
- The Wise Investor Weekly
Some of those could be tweaked to include a company name and would work. For fun, I asked ChatGPT to give make them funnier, and it suggested these. FYI – I’m definitely not recommending these, although I particularly like #10
- The Investor’s Almanac of Astonishing Insights (IAAI)
- Stock-tastic News-ticles (STN)
- The Shareholder Shenanigans Showdown (SSS)
- The Dividend Dynamo Daily Digest (DDDD)
- Financial Frolics Weekly (FFW)
- The Market Mayhem Monthly (MMM)
- The Bull vs. Bear Battle Report (BBBR)
- Shareholder Swag (SS)
- The Investor Irritant (II)
- The Money Mumbo Jumbo Memo (MMJM)
E. Use a formula to come up with a catchy name.
- Play on words e.g. twist your company name: Autonomous uses AutonoBites , IG Group (a client of mine) could use IGnite. Perhaps abrdn, having lost all the vowels from Aberdeen on its rebranding could rename its newsletter AbrdnNvstrNws? Perhaps not.
- Use alliteration e.g. The IR-connect Insights.
If inspiration doesn’t strike, you can’t go wrong with The [company name] Investor Newsletter. It’s still better to have a newsletter, than delay publication for the lack of a title! You can always add one later.
Share your newsletter name below!
IR-connect 