Most IROs invest heavily in their professional development. In the UK, this is likely to involve completing the industry benchmark Certificate in IR (CIR), the advanced level Diploma exams, and/ or taking many short courses in specific technical topics offered by the IR Society. Those that have other professional qualifications such as ACA will also need to meet their ongoing professional CPD requirements. Given the broad remit of IR, it’s not surprising that there are a never-ending list of relevant technical areas to explore and gain skills in.
But the modern IRO should also look at their personal development. IR specialist recruiters, Broome Yasar, recently published an interesting article regarding the importance of building a personal brand, setting the following challenge for IROs.
As you articulate and develop your personal brand, think about how it can be promoted. It might be time to consider writing a blog or to accept invitations to speak at industry events. Is there a company mentoring scheme? Or volunteering? Could you get involved? Is there a professional network you could join?
Broome Yasar report, The Power of Personal Branding
Let’s take a step back and explore how, as an IRO, you can get there. I was recently approached by someone looking for their first investor relations role having done a short placement within the IR department during a graduate training programme. A few days later, I was approached by the HR department of a large multinational looking for IR specific support for a new NED. Clearly these two individuals are at very different stages in their career, but it proves the point that mentoring is for everyone. Nobody is too experienced nor too successful to have a mentor. In fact you may be surprised how many successful people have coaches working with them behind the scenes.
The question is then, should an IRO look for general coaching or more specialist IR focused mentoring? Over the course of your career, the answer would probably be both! Both are flexible and tailored to your specific needs, but beyond that they are very different experiences. The key benefits of an IR mentor are they will:
- Be a valuable resource and responsible sounding board.
- Provide you with a wealth of knowledge and guidance that compliments the advice from corporate brokers and other advisors.
- Understand the complexities of the industry and the role, bringing practical insights to empower you and enable you to focus on your goals.
- Recognise what it takes to succeed in IR and help you identify a pathway through any challenges you foresee.
- Encourage and celebrate your professional success and personal brand growth.
If this sounds interesting, please get in touch for a free, no obligation, 15 minute initial consultation to explore if IR mentoring could be a good fit for you.
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